Client Case: A100

Creating Innovation Culture in Alberta, Canada


  • The A100 is a non-profit organization formed by successful entrepreneurs in Alberta. Many of Alberta’s success stories come from this group, which is dedicated to helping Alberta’s next-gen entrepreneurs and innovative start-ups be globally successful.
  • The forward thinking A100 is committed to generating a robust innovation ecosystem in Calgary, Edmonton, and across Alberta.


  • Establish a strong conceptual awareness of Rainforest principles and tools within the Alberta business community and A100, then launch a Rainforest Master Plan (RaMP) to grow the Alberta innovation culture and support the goals of these organizations.
  • Assess the current state of innovation in Alberta across six domains, using the Rainforest Scorecard: leadership; frameworks, infrastructure and policies; resources; activities and engagement; role models; and culture.
  • Provide an initial framework for this first phase of work, and practical improvement initiatives that can commence immediately.
  • Launch a culture change process in a way that will attract other stakeholders across Alberta.


  • 58 participants gathered for the first “Rainforest Summit” in Banff, Alberta.
  • With a focus on what innovation “is and isn’t”, participants engaged in discussions about untapped opportunities in the region, and barriers to developing them.
  • An in-depth introduction to the Rainforest conceptual framework, and its relevancy to Alberta, was presented.
  • Participants plotted individual Rainforest Scorecard results on a team Rainforest Radar, identifying strategic issues and improvement opportunities. Statistical analysis of the consolidated scores for each of the six assessment domains revealed strengths and weaknesses, cohesiveness and diversity.
  • Facilitated breakout sessions were used to analyze strategic issues uncovered by the assessment and develop action plans to address them.



  • Rainforest Principles: educational keynote address on innovation culture
  • A “social contract” to capture participants’ intent and commitment to Alberta’s unique expression of the values that will generate a robust innovation ecosystem.
  • Rainforest Scorecard short-form assessment and synthesis of the area’s innovation culture. Data was visualized using the Rainforest Radar and bar charts.
  • Comprehensive event summary including the group’s Rainforest Scorecard assessment results.


  • Initiatives were developed across the six domains of the Rainforest Scorecard.
  • A strong social contract was conceived– which has subsequently been the centerpiece of meetings in the region to which regional stakeholders have attached their signature as a public declaration of alignment and commitment.


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